Design that means
Design that means
Design that means
business.
alignment.
business.
momentum.
purpose.
impact.
joy.
intention.
craft.
what's next.
movement.
business.
alignment.
business.
momentum.
purpose.
impact.
joy.
intention.
craft.
what's next.
movement.
That's DEFI.
That's DEFI.
"We design strategies, products, and experiences that don’t just look good. They move the numbers."
"We design strategies, products, and experiences that don’t just look good. They move the numbers."
"We design strategies, products, and experiences
that don’t just look good. They move the numbers."
“Relax—it’s not a million-dollar job (probably). Let’s talk scope and fit.”
“Relax—it’s not a million-dollar job (probably). Let’s talk scope and fit.”
“Relax—it’s not a million-dollar job (probably). Let’s talk scope and fit.”
Product Design
Market Validation
Strategy Alignment
Branding
Hand-Off
Pixels to atoms. Imagination made real.
Pixels to atoms.
Imagination made real.
Pixels to atoms.
Imagination made real.
We bridge the digital and physical — translating ideas into experiences, strategy into substance, and imagination into outcomes that move people and markets.
We bridge the digital and physical — translating ideas into experiences, strategy into substance, and imagination into outcomes that move people and markets.
We bridge the digital and physical — translating ideas into experiences, strategy into substance, and imagination into outcomes that move people and markets.
CONVERT. DEFI's innovation-driving framework.
CONVERT. DEFI's innovation-driving framework.
CONVERT. DEFI's innovation-driving framework.


Ideas spark change. CONVERT gives them force — aligning context, narrative, and reality to turn imagination into impact.
Ideas spark change. CONVERT gives them force — aligning context, narrative, and reality to turn imagination into impact.


Ideas spark change. CONVERT gives them force — aligning context, narrative, and reality to turn imagination into impact.
Proven Results, Real Impact.
Proven Results, Real Impact.
Proven Results, Real Impact.
For our clients, it's not just ideas. They talk about growth.
From spotting opportunities to executing winning strategies.
For our clients, it's not just ideas. They talk about growth.
From spotting opportunities to executing winning strategies.
For our clients, it's not just ideas.
They talk about growth.
From spotting opportunities to
executing winning strategies.
“Worried about the monsters in the closet ready to eat your lunch? DEFI can create solutions to keep the competition on their heels.
Design is more than a 3D product…. it is a comprehensive strategy that incorporates communication and actions to position a new product’s success. DEFI navigates the uncertainty with clarity and purpose driven solutions.”
P. Hallstedt
Owner Red Truck
“Worried about the monsters in the closet ready to eat your lunch? DEFI can create solutions to keep the competition on their heels.
Design is more than a 3D product…. it is a comprehensive strategy that incorporates communication and actions to position a new product’s success. DEFI navigates the uncertainty with clarity and purpose driven solutions.”
P. Hallstedt
Owner Red Truck
“Worried about the monsters in the closet ready to eat your lunch? DEFI can create solutions to keep the competition on their heels.
Design is more than a 3D product…. it is a comprehensive strategy that incorporates communication and actions to position a new product’s success. DEFI navigates the uncertainty with clarity and purpose driven solutions.”
P. Hallstedt
Owner Red Truck
"The DEFI team has a way of seeing patterns others miss.
They ground ambition in strategy and guides teams toward outcomes that matter.
Progress feels confident, momentum intentional, and results follow naturally."
G. Deason
COO
"The DEFI team has a way of seeing patterns others miss.
They ground ambition in strategy and guides teams toward outcomes that matter.
Progress feels confident, momentum intentional, and results follow naturally."
G. Deason
COO
"The DEFI team has a way of seeing patterns others miss.
They ground ambition in strategy and guides teams toward outcomes that matter.
Progress feels confident, momentum intentional, and results follow naturally."
G. Deason
COO
How We Engage
How We Engage
How We Engage
DEFI meets you where you are and fast-tracks
progress for smarter, faster results
DEFI meets you where you are and fast-tracks
progress for smarter, faster results
DEFI meets you where you are
and fast-tracks
progress for smarter, faster results.
Fit Call-Let's talk!
Free
20 minutes, Value Exploration
Needs and Initial scoping
No pressure or commitment
Fit Call-Let's talk!
Free
20 minutes, Value Exploration
Needs and Initial scoping
No pressure or commitment
Fit Call-Let's talk!
Free
20 minutes, Value Exploration
Needs and Initial scoping
No pressure or commitment
Context Pulse
$3k
Framing and value mapping
Actionable recommendations
Credited against full CONVERT
Context Pulse
$3k
Framing and value mapping
Actionable recommendations
Credited against full CONVERT
Context Pulse
$3k
Framing and value mapping
Actionable recommendations
Credited against full CONVERT



